Marketing Questionnaire Marketing Questionnaire Step 1 of 10 10% Your InformationName* First Last Email* Phone*Company InformationCompany Name*Website Start Up / Initial QuestionsWhat are your overall goals?Who is your target market?What marketing techniques have you tried in the past that worked?What marketing techniques have you tried in the past that did not work?Are you familiar with the term Content Marketing as well as the methodology behind it? Content CreationAre you currently producing any content?Do you have people on staff to create content or would you need us to assign writers? Social MediaWhat platforms do you currently have set up?Are you currently active on any?YesNoIf so, which ones have you found to have the most engagement?Are you interested in us handling the posting and monitoring? WebsiteAre you happy with your current look?Do you want help with revamping your website?Do you have landing pages or sign up forms for email collections?Do you have landing pages for lead collections?Do you currently have a blog set up on your site?YesNoIf so, what platform is in built on? Email (Blasts / Marketing Automation)Are you currently doing any email marketing?YesNoIf so, can you send us an example of what you have been sending out as well as let us know the frequency of your blasts (weekly/monthly/random etc…)?Are you familiar with Marketing Automation?Do you have current lists of your customers and/or prospects/leads?YesNoIf so, how many people are on your distribution lists?List BuildingWould you like for us to help with building targeted lists of contacts?YesNoIf so, can you list the top 3-5 markets/demographics/job titles etc… you would like for us to find? Paid CampaignsAre you currently doing any paid advertising?YesNoIf so, how has it worked for you?Are you sending to targeted lists?YesNoIf so, how are you targeting?Are you familiar with Custom Audiences?Do you have a pixel on your site to create Website Custom Audiences? SEMDo you currently do any SEM (Google Ad Words/PPC) marketing?YesNoIf so, how has this worked for you?If so, are you doing this yourself or outsourcing this part?I'm doing this myselfI'm outsourcingAre you familiar with Re-targeting?CRMDo you currently have a system in place to keep track of your daily tasks as well as your follow up for client interactions?Do you have a scheduler set up? Direct MailHave you tried out direct mail for your business?YesNoIf so, how did it work for you?If so, what sort of targeted lists did you mail to?Design Work / Print Ads (Magazines / Billboards etc…)Do you need any help with design work for print ads/posters/billboards etc?YesNoIf so, can you provide some examples of what you have done in the past?If so, can you let us know the objectives you were trying to achieve?If so, where did you advertise and how did you decide where to advertise?How did these advertisements work for you? General QuestionsAre there any other marketing tactics you have tried out that we have not already talked about (TV Ads/Radio Ads etc…)?YesNoIf so, how did they work for you?What would you deem a successful marketing outcome?What is a client worth to you (lifetime value)?BudgetWhat is your overall monthly marketing budget?Final NotesPlease provide any additional notes or requests below.